Job Description

Job Description

Job Description

Salary: DOE

Marketing Director

We are seeking a strategic and innovative Marketing Director to join our leadership team and elevate the voice and reach of our high-performing law firm. This role is ideal for a results-driven marketing leader who thrives in fast-paced environments, brings a passion for storytelling, and understands how to leverage technology, AI, and data to drive brand engagement and client acquisition.

Candidates with experience in legal marketing or other professional services are especially well-suited to build and lead our growing marketing team during this exciting phase of expansion.

About the Role

As our Marketing Director, youll collaborate closely with the CEO, COO, and department heads to build and execute multi-channel marketing strategies that align with our mission, attract new clients, and strengthen our firms brand and digital presence.

This is a high-impact leadership role where you'll develop a strong internal marketing team, manage external vendors, and bring data-driven creativity to every part of the marketing funnelfrom awareness to conversion to retention.

What Youll Do

Marketing Strategy & Leadership

• Own the firms marketing vision, annual plan, and performance metrics.
  
• Lead and mentor a growing team of in-house marketers and contractors.
  
• Partner with the CEO and COO on brand positioning, market expansion, and growth initiatives.
  

Brand & Content Development

• Build and maintain a compelling, consistent brand identity across platforms.
  
• Oversee the content calendar, managing content strategy for blogs, emails, video, print, and social.
  
• Ensure all messaging aligns with the firms values, voice, and mission.
  

Digital & Performance Marketing

• Drive growth through paid advertising, SEO/SEM, email marketing, and lead nurturing funnels.
  
• Manage website performance, conversion optimization, and analytics reporting.
  
• Develop and maintain automated marketing workflows using AI, CRM, or marketing platforms.
  

Client Acquisition & Sales Enablement

• Partner with the Sales and Intake teams to ensure alignment on messaging, campaigns, and lead conversion.
  
• Develop marketing collateral and client journey touchpoints to support client acquisition and retention.
  

Reputation & Public Relations

• Oversee reputation management, online reviews, press releases, and media outreach.
  
• Develop strategies to position the firms attorneys as thought leaders in key legal niches.
  

Market Research & Innovation

• Monitor industry trends, competitor marketing, and audience insights.
  
• Evaluate and implement new technologies to support digital transformation and improve ROI.

What You Bring

• Bachelors degree in Marketing, Communications, Business, or related field.
  
• 5+ years of progressive marketing experience, including at least 3 years in a leadership or director-level role.
  
• Experience in legal, professional services, or a regulated industry is strongly preferred.
  
• Proven success in digital strategy, branding, content marketing, and lead generation.
  
• Hands-on expertise with digital platforms.
  
• Strong leadership, project management, and communication skills.
  
• Comfort working cross-functionally with leadership and client-facing teams.
  
• A mindset for continuous improvement, innovation, and data-driven decision making.
  
• Required to speak Spanish.

Youre Likely a Fit If You

• Love translating business goals into bold, creative marketing strategies.
  
• Enjoy leading teams and mentoring talent with vision and empathy.
  
• Are comfortable experimenting with AI tools, automation, and analytics.
  
• Have a passion for storytelling and a commitment to results.
  
• Communicate with clarity, move with urgency, and adapt with ease.
  

Additional Info

This role may require prolonged periods of sitting, viewing screens, or working in a hybrid remote/in-office environment. The position involves frequent communication and occasional travel for events, team meetings, or media opportunities.

The qualifications listed reflect the minimum skills needed for the role. Reasonable accommodations will be made for individuals with disabilities. These qualifications serve as guidelines and should be considered along with other job-related criteria.

Life at Lincoln-Goldfinch Law

Were not your typical law firm. We are a team of passionate, driven professionals who genuinely care about the work we do and the people we serve. We believe success is a team effortwe celebrate each others wins, support one another through challenges, and always have each others backs. Collaboration isnt just encouraged; its how we operate. When something needs to be done, we step up. Thats not my job doesnt exist in our culture.

We embrace technology and efficiency, always looking for ways to improve our work and client experience. Policies and procedures arent just rules to follow; theyre tools that help us work better as a team and deliver the best results to our clients.

Our team brings energy, enthusiasm, and attention to detail to every task. But above all, we lead with empathy. Our clients come to us during some of the most critical moments of their livesseeking safety, security, and a better future for themselves and their families. We are here to guide them with care, expertise, and integrity, ensuring they feel heard, supported and empowered. If youre looking for a workplace where your contributions truly matterto both your team and the people whose lives youre helping changeyoull fit right in.

Who We Are

Lincoln-Goldfinch Law is an award-winning immigration law firm based in Austin, Texas. Since 2015, weve helped thousands of families navigate the immigration system, reunite with loved ones, and build a brighter future. We work with clients across the U.S. and around the world in both English and Spanish.

Our firm was founded by Kate Lincoln-Goldfinch, an immigration attorney dedicated to advocating for immigrant families and asylum seekers. Kates passion for justice and commitment to uplifting underrepresented communities continue to shape the culture and mission of our firm.

At Lincoln-Goldfinch Law, we believe that every individual deserves to feel safe, secure, and empowered. Our mission is to provide peace of mind and security to the families we serve, ensuring they have the support and legal guidance they need to build a better future.

Lincoln-Goldfinch Law is an Equal Employment Opportunity Employer. We do not tolerate discrimination on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing a diverse, joyous, and welcoming work environment free of harassment or discrimination. Everyone on our team is responsible for upholding a culture where clients and colleagues are treated with kindness, professionalism, and dignity.

Our Core Values

COMMITMENT TO EXCELLENCE We are a constantly evolving organization that is committed to improving ourselves, our processes, our results, and our impact. We are agile in an effort to make today better than yesterday.

INTEGRITY We believe in open communication - giving and getting honest, constructive feedback. We proactively take ownership for our mistakes, creating a culture of accountability and continuous improvement. We celebrate the lessons learned from our experiences.

IN THIS TOGETHER We embrace the principle that when we set our teammates up for success, we all succeed. And when a client doesn't receive exceptional service, we have a shared responsibility to learn from the failure. We acknowledge our individual accountability in collectively providing an unparalleled client experience.

PASSION We care intensely about the success of our clients and our team members. We are tenacious and persevere through challenges with optimism and creativity. We are confident in ourselves and our impact on the world.

JUSTICE Together, we uplift the underrepresented, promoting equality and driving positive change in our communities. We believe that everyone deserves equal rights, opportunities, and privileges.

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