Job Description

Job Description

Job Description

About the Company

What if K-12 education were designed to help all students develop lives of meaning and purpose? Wayfinder was founded at the Stanford d.school to answer this question. Our goal is to double our impact each year for the coming years. Our vision is to become the preeminent future-readiness curriculum company in the world—leading the global movement of purpose, meaning, and belonging-based education worldwide.

The Scope of Work

Wayfinder is seeking to contract a skilled Technical Organic Search Contractor to enhance the performance, structure, and visibility of our HubSpot and Webflow assets. This role focuses on hands-on technical work, including optimizing site speed, code, and crawlability to improve results across SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

The Technical Organic Search Contractor will partner with Wayfinder to identify and implement technical improvements, refine structured data and metadata, optimize templates and load times, and maintain our SEMrush account and establish performance reports to help the team better understand and track site health. This role ensures our sites are well-structured for discovery in modern search environments, including Google Search, ChatGPT, and Perplexity.

This is a remote, project-based contract, focused on technical projects and ad hoc support. This is not a full-time position.

We strongly encourage people from traditionally underrepresented populations in tech — such as women, People of Color, People with Disabilities, and LGBTQ+ people, etc — to apply.

Responsibilities include:

• Improve the technical performance and structure of our HubSpot and Webflow sites to strengthen organic visibility and site health.
• Optimize site speed, code, and crawlability while addressing key issues flagged in SEMrush audits (ex: unminified CSS, low text-to-HTML ratio, and slow load times).
• Maintain our SEMrush account and establish biweekly AEO/GEO/SEO performance reports to track and share technical KPIs, such as Core Web Vitals, crawl errors, and index coverage.
• Provide guidance on backlink monitoring and disavow support.
• Establish a process for tracking LLM-driven referral traffic
• Implement or update structured data (ex: schema markup, llms.txt, metadata) to improve how pages are indexed and understood by search and AI systems.
• Identify and execute technical improvements to templates, internal linking, and page structure for better discoverability and accessibility.
• Assist with Google Tag Manager tagging consistency across Webflow and HubSpot as needed.
• Stay up to date on best practices for SEO, AEO, and GEO, and make proactive recommendations based on evolving standards. Create documentation as necessary.

Requirements

Qualifications + Skills:

• Demonstrated experience in cutting-edge technical organic search optimization, with a focus on hands-on technical improvements and site performance.
• Skilled in HTML, CSS, and basic JavaScript for troubleshooting and optimizing page structure.
• Experience working within HubSpot and Webflow, including editing templates and managing site configurations.
• Experienced in SEMrush for site monitoring, technical auditing, and performance reporting.
• Understanding of schema markup, structured data, and evolving standards for SEO, AEO, and GEO.
• Able to work independently and implement technical changes without developer support.
• Strong analytical and problem-solving mindset with close attention to detail.

Benefits

Compensation

Competitive and commensurate with experience.

Remote work. The Marketing team’s regular operating hours are Monday-Friday, 9:00 AM to 5:00 PM MT.

Next Steps, If Interested

If you are interested, please fill out the job application on Workable.

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