Job Description

We’re a Philadelphia-based creative agency looking for a smart, strategic, and social-savvy Social Media Manager to help shape the voice and presence of retail brands across platforms. This role goes beyond likes and shares. You’ll be charged with building meaningful brand equity and driving real-world impact across retail, wholesale, and DTC channels through sharp storytelling and high-performing content.

You’ll collaborate with creative, sales, and retail teams in a fast-paced, agile environment to craft digital narratives that elevate brands from awareness to purchase, turning scrolls into store visits, clicks into conversions, and fans into loyal customers.

What You'll Do:

• Build Brand Stories: Lead social strategy that strengthens brand identity and drives long-term affinity across platforms, from grid to shelf and everywhere in between.
• Drive Channel Impact : Capture and execute content that supports retail moments, wholesale opportunities, DTC initiatives, product launches, and activations. Use social as the connective tissue between brands and consumers, wherever they shop.
• Content Calendar Creation: Own the planning and rollout of content calendars that align with retail timelines, brand campaigns, DTC drops, wholesale pushes, and promotional windows.
• Community Cultivation: Spark conversations and foster relationships with followers, creators, and tastemakers to keep brands top-of-mind and in-demand.
• Performance & Optimization: Monitor analytics to tweak creative and media strategies for maximum ROI, especially around conversion KPIs across DTC and retail.
• Cross-Functional Collaboration: Work closely with design, sales, wholesale and retail teams to ensure messaging is unified and effective across all touchpoints.
• Trendspotting with Intent: Keep your finger on the pulse of emerging trends and platform shifts, applying them with purpose to drive brand visibility and sales.
• Organic & Paid Execution: Own both the organic strategy and the execution of boosted posts and paid campaigns that drive traffic, awareness, and sales across retail, DTC, and wholesale.

What You Bring:

• 2+ years managing social for brands (agency, in-house, retail, DTC, etc.), with a proven track record of building brand awareness and supporting channel-specific goals.
• Strong editorial instincts and brand sensibility, with the ability to translate business objectives into social-native creative.
• Experience crafting content that performs across Instagram, TikTok, Facebook, and emerging channels.
• A balance of organic strategy and paid media experience, with a strong grasp of platform tools and ad performance.
• Expertise in content scheduling tools (e.g., Sprout) and performance platforms (e.g., Meta Insights).
• A data-informed mindset to translate numbers into narratives that improve performance.
• A proactive, solutions-oriented attitude, with the ability to pivot quickly and thrive in a fast-moving, agile team setting.
• Passion for building brands with cultural relevance and a point of view.
• If you're obsessed with the intersection of culture, content, and commerce, and know how to turn a social moment into movement across a retail, DTC, wholesale -- we’d love to hear from you.

Job Tags

Similar Jobs